Writing that Sells Technology  
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Background


Randall Cronk is a specialist in writing about complex systems, products, and services in ways that audiences find clear and compelling.

Based in downtown Boston, he has written for over 230 clients on topics as diverse as financial engineering, information security, and semiconductor design.  He holds an MBA from Clark University and has been a full-time technology and business writer for 19 years.

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Prior to starting his own firm, Mr. Cronk was a vice president at Regis McKenna where he managed accounts that included Dow Jones News Retrieval, Prodigy, QNX Systems, and Digital Equipment Corporation. Mr. Cronk came to Regis McKenna from Hill and Knowlton where he was also a vice president. His Hill and Knowlton accounts included United Airlines where he managed the analyst and media relations for the spin-off of Apollo Reservations as a separate subsidiary, and Digital where he orchestrated the company's participation in the X Windows launch with the MIT Multimedia Lab.

As a freelance marketing writer, Mr. Cronk's list of clients ranges from large multinationals to startups and from hardware to software, telecommunications, quantitative research, and embedded computing. They include technology providers to a wide array of vertical markets such as financial services, electric utilities, airlines, and defense.

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A sure sign of a successful freelance marketing writer is the writer's ability to establish and maintain effective client partnerships over extended periods -- and over extended distances. San Jose based Symmetricom is a provider of precise timekeeping and quality of service (QoS) assurance technology for networking (including "triple-play") and aerospace applications. They've been a client since 2001. Feel free to download any of the Symmetricom samples featured on the right.