Another Satisfied Customer

My most recent writing project for Enigma reflects very well the complete lifecycle of a successful client engagement.

"The output turned out to be a masterpiece which reflects the messages Enigma would like to convey."

Like most of my clients, Enigma responded to one of my postcard mailings. They already have a PR and marketing team in place and employed me to augment their writing capabilities, specifically with respect to white papers and solution briefs. The technology is complex -- integrated electronic documentation as applied to three key vertical markets: the military, vehicle OEMs, and service and repair organizations. They needed a writer to convey new and complex concepts in a compelling way that would resonate with the particular values of the respective target audiences. Engima obviously also wanted a writer whose own learning curve would not itself represent a bottleneck.

My recent Enigma white paper focuses on the vehicle dealer OEM. My content source was the Vice President of Technology Development. The paper required a single 45 minute interview and a 20 minute followup interview to go over the first draft. Paper length was about 11 pages or about 3500 words, with a diagram. I used a sidebar on page 1 as a preface to sell the paper to the reader without obstructing the reader's critical path to the key information. This preface, plus the title and the subtitle, answer the reader's question of "Why should I read this?"

So, you see, I am as proud of the engagement process and the overall presentation strategy, as I am of having simply written a technically competent paper. I like the way all the key elements played together, and I am really glad Enigma responded to my postcard. I think Engima is happy too. We've worked together for almost a year now and this is what my client emailed me last Friday:

Hi Randy,

I would like to thank you for very professional writing. The output turned out to be a masterpiece which reflects the messages Enigma would like to convey to automotive customers. Well done.