Writing Your Career

This problem isn't what most people think of as "writers block" -- it's really "career block."

When I began this blog last summer, one of the things I swore I would not do is fall into the trap typical of most professional writers' websites -- which is to offer readers advice on how to become better writers. Obviously, the reason they do this is to showcase skills, not to help potential clients do it themselves rather than outsource. As a professional pen for hire, my biggest competitor is the client who thinks anyone can write compelling, well organized, and technically competent copy -- and, hey, no one really reads text anyway.

[Actually, that's not true. People read more text now than ever before -- they simply have less time to read your text.]

Okay, but there are a lot of other things I could say about writing besides how to do it. One glaring example is the executive who has pinned his or her career on a specific strategy and needs to communicate that strategy in as many diffrent ways as possible again and again to all kinds of audiences internally and externally. So what do you do, write the same speech or white paper over and over again? That simply won't work, no matter how well the paper is written. One thing you'll notice in reading some of the strategy consulting firms' content cited in this blog is that they have to be good at slicing the same apple multiple ways.

This problem isn't what most people think of as "writers block" -- it's really "career block." And it's the subject of one of the articles in my new newsletter called Writing & Strategy. I invite you to download a pdf version by clicking here.