Yes! We Are Number 2!

"The white paper we launched is very successful and has reached number 2 within a month, on TSS."

--Director of Marketing, GigaSpaces

This is the kind of email you like to wake up to on a Monday morning. That's the client telling you the white paper you wrote is getting great pickup. In fact, it reached the number-2 spot on TheServerSide.com. That is the enterprise Java community's version of the "Billboard Hot 50."


Why am I telling you this, besides just bragging? As I have blogged here before, virtualization (what this white paper is about) is a net contributor to the current tech expansion. By net contributor, I mean that even though it is not yet a hot seller itself, virtualization spurs invesments in other technologies (net consumers). Those include ERP, VoIP, business intelligence, and others that rely on cost-effective infrastructure build out.

Virtualization can also spur investment in another cool technology -- one now entering the main stream -- SOA. When people start connecting the dots between virtualization and these other technologies it will really take off. I think that's why the white paper did.