Why I Post Writing Samples

"This case study came out great and I look forward to the next one. I think it's outstanding."

--Gary D. Levine, President, Two Step Software, Inc.

Writing samples should do more than show off a writer's talent. They should show how to solve marketing problems in the face of complexity and limited attention spans. With that in mind, I want to highlight three new writing samples in my portfolio -- a case study, a feature article, and a white paper.



Check out Two Step Software's case study for an example of a customer testimonial that touches all the bases -- business problem, resolution, and results. Two Step faces a challenge common to a lot of small software companies -- achieving credibility with large corporate buyers. So who better to speak for them than a large corporate buyer like Acuity Brands? As a writer, my job was to let them do that in as concise, efficient and compelling a way as possible.


This month's Communications News features my client, 1st Works Corporation and the feature article I wrote for them on client-centric conferencing. Comm News, like most publications, rejects articles that read like an ad. Client-centric conferencing was my way of breaking through that resistance by saying that not all conferencing solutions should require a server. It's both a valid point of argument and permits us to present the many positive points of the 1st Works conferencing solution. (Credit to Christine Shock of ShockPR for placing this.)


Companies often wrestle for years trying to find the best way to explain a key technology to the marketplace. In the white paper I recently finished for Basis Technology the problem was how to explain entity extraction in a way that search engine executives would immediately appreciate. My approach was to start the paper with interesting and easily understood scenarios. Would you like to know about the next big thing in search? Read this white paper.