Marking a Client Milestone

"We enable text that connects."

--Monotype Imaging

Today is the one-year anniversary of my working with the marketing group at Monotype Imaging (after previously writing tech manuals for the software engineers). With a history that dates back 20 years (and a heritage going back almost 100) Monotype Imaging is a global company whose text rendering solutions virtually define modern digital typography. You'll find their stuff in most cell phones, office printers and operating systems like Windows and Mac OS. (They also own fonts.com.)


This year the company went public and earlier this month was listed on the Russell 2000.

I wrote the brochures that positioned them both corporately and within their hottest market -- embedded text on mobile devices. You can download the corporate brochure here and see the product brochures here on my website. Barrett Communications did the design on all these brochures. I think they did an amazing job.

The corporate brochure opens with the tagline, "We enable text that connects." I think it illustrates how market positioning works best when it projects corporate strategy. The next sentence does too:

"No matter what the language, no matter what the device, no matter what the purpose -- embedded text solutions help people make connections for enhanced experiences, collaboration, clarity and style."

Anyone who thinks text (or writing) isn't strategic should read this brochure from cover to cover.