The Compounding Effect of Happy Clients

"You do great work. I am sure you will be seeing much more from us this year. Thanks for the quick turnaround. It is fantastic to work with you in this capacity."

--CEO, Universal Mind

After 17 years in the field of marketing writing, I’m struck by the compounding effect of happy clients. The last three months have been particularly busy thanks mostly to: a) satisfied clients wanting more; b) satisfied clients who “came back” after founding new companies or starting new jobs; and c) referrals from satisfied clients. Overall, I wrote 32 projects over this period for 10 clients, as listed below. The year in parentheses is the first year I worked with the client contact (sometimes at a previous company). Click on the two images to download PDFs.

Basis Technology (2006)
Internationalization, multilingual search and entity extraction
1 white paper
2 brochures

Call Center Services Inc. (2006)
Telemarketing
1 web copy makeover

JDS Uniphase (2005)
Network quality of service assurance
1 PowerPoint presentation

Monotype Imaging (2003)
Text layout and rendering technology for mobile
3 brochures
3 web pages

SeaChange International (2005)
IPTV and VoD platform technology
1 brochure
1 white paper
1 elevator pitch
6 ad concepts

Sprint (2004)
Business web services
1 QuickTime + PowerPoint presentation

Symmetricom (2001)
Frequency synchronization
2 articles
2 white papers
1 deployment guide
1 elevator pitch
1 FAQs

Universal Guardian (1996)
RFID technology
1 case study

Universal Mind (2005)
Web-enabled enterprise system consulting
2 recruitment job postings

Vertex (2006)
Corporate tax accounting software
1 white paper