Unlock Your Brand Value

“GIPS core components are matched against specific network impairments to deliver highly granular mitigation tailored to specific media processing environments.”

--Global IP Solutions corporate brochure

An effective brochure is creative in its use of language to unlock the value of the brand for the reader. Take this brochure I wrote for San Francisco-based Global IP Solutions.

Download brochure here (476KB PDF).

The key was to pick up on the word “global” from the company’s name. Global defines value two ways: It’s both widely deployed and it’s got complete capabilities. In other words, more customers want the solution because it’s got all the important things customers want. Each of these “global” definitions is a proof point of the other -- which is how the brochure is built.

A white paper could develop that value further by exploring why those global attributes are important -- just as a case study could provide concrete examples.