We Get You

"I'd like to ask your cooperation by asking you to move all your belongings out of your office by the close of business on Friday."

-- Boston Office Head, Regis McKenna, Inc., 2/7/1990

So what’s with my cat on the home page? It was 20 years ago this week when I officially launched my freelance writing business — just as Regis McKenna, Inc. asked that I kindly vacate the building because the Boston office had been downsized. Not long afterward the office closed.


And “Writing that Sells Technology” began. This was actually what I wanted to do anyway. So thanks, Regis, for the push.

The sweetest part of marketing consulting is to fully “get” the client -- to completely understand them both cognitively and empathetically -- and then to bend the English language in a way that makes the client realize you really do get him or her. Everything starts there.

It’s a concept that animals -- including my cat, Emmy -- grasp intuitively. When they look at you there’s no bullshit. They get you.

Paying attention is also how you compliment someone. And so we say thanks: to my clients and everyone else who has paid attention to my mailings, my website, my blog and to me over all these years. We’re just getting started.