Website development and design, Internet marketing, email newsletters
and event notices, website re-design, search engine optimizaiton,
social media integration, conference management, event management
Ken has extensive experience in both conventional and electronic
marketing, including the integration of Social Media and Web
2.0 into a marketing program. He has helped a variety of companies
with their marketing strategy and "go-to-market" planning
efforts in both the B2C and B2B environments.
Ken has worked
on various types of Internet based training websites including Six Sigma
training and e-learning projects as well as an Intranet training site for
an environmental consulting firm.
He currently
maintains the Boston Print Buyers/Print Buyers International websites, produces
a weekly e-newsletter for Boston Print Buyers and developed a turnkey website
for the Print Buyers International annual conference, providing full online
conference management.
Ken
was very active in the Boston Computer Society (BCS). He was on the BCS marketing
committee and co-director of the Marketing and Sales Group. He has been on
the board of directors of the Society of Professional Consultants and on
the advisory board of the Boston chapter of the IEEE Entrepreneurs' Network.
He developed and maintained the websites for both organizations for almost
seven years.
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