Financial Services Startup
In the writing of its new website, my client wanted what many of my clients want: to clearly express a value proposition other writers make overly complex.
I introduced a simple metaphor -- the pension millstone around the necks of corporate directors and officers. HFG removes that burden -- the responsibility and personal liability of directing and accounting for the investment decisions of pension fund sponsors.
The issues sponsors face needed to be explained, but in a way that did not slow the reader from getting to my client's core value proposition. The voice needed to be clear and compelling, but also technically correct and within the accepted norms of industry conventions.
Do these communications problems sound familiar? See how I solved them.
Website >> White Paper >> Newsletter >>
I introduced a simple metaphor -- the pension millstone around the necks of corporate directors and officers. HFG removes that burden -- the responsibility and personal liability of directing and accounting for the investment decisions of pension fund sponsors.
The issues sponsors face needed to be explained, but in a way that did not slow the reader from getting to my client's core value proposition. The voice needed to be clear and compelling, but also technically correct and within the accepted norms of industry conventions.
Do these communications problems sound familiar? See how I solved them.
Website >> White Paper >> Newsletter >>
I've also published a blog post about how this client uses to its own advantage the credibility challenges facing financial services firms after the 2008-2009 financial crisis. You can also click on the player below to hear my client discuss my work.
