Greatest Hits
If people aren't engaged right away, they move on. That’s one test of a good marketing campaign. Another is whether people actually buy. What you see here is my best work, designed to engage buyers across multiple industries. Most are integrated campaigns for clients looking to project industry leadership through a website, white paper, case study, e-newletter or other elements, all working in combination. Just click any of the images.
About the Postcard Slideshow Above
The postcards at the top of the page are my solution to an age-old marketing problem for freelance copywriters — how to quickly demonstrate writing skills to buyers in different markets. Companies in every market face a creativity challenge when it comes to content that sells. They need to convey a complete sales message in a few simple words. Writers who can’t do it for their own businesses probably can’t do it for yours either.• • •
Multimedia Blogging
In my role as a volunteer on the marketing committee of the MIT Enterprise Forum of Cambridge, I’ve been asked to orchestrate the Forum’s blogging campaign.
Topics for these multimedia blog posts have included:
- Innovation Series events, such as the November 2011 program on how to use social networking in nonprofit marketing
- Major Forum initiatives such as the launch of the NFC Cluster Boston, supporting local startups based on Near Field Communications technology
- Special Interest Group panels, such as the one organized by the RFID SIG on “The Future of Building and Home Automation”
- Testimonials by Forum participants about how they have benefitted from the Forum -- like ginger.io, a Kendall Square startup in the mobile health space
The purpose of these blog posts is not to simply rehash what took place, but to convey some of the meaning people got out of the experience so that the audience for these programs continues to grow.
Software developers in the defense industry must consider a number of factors when selecting a toolset with which to construct applications. This white paper shows how to map those factors against my client’s product.
Monotype Imaging is the leading supplier of digital typography for computers and handheld devices, rendering the text most people see on their screens every day. So when it came time to render its own marketing text, it understood the importance of great composition.
Integrated marketing campaigns must create and leverage synergies across diverse channels. Content that is adapted to the specific strengths of each channel must harmonize and amplify clear overarching themes shared in common.
Symmetricom provides the timekeeping technology that keeps GPS -- and therefore most of the world -- in sync. To maintain leadership in the government timekeeping space, Symmetricom relies on a steady series of brochures, white papers and articles.
A career highlight was writing all the marketing copy for the launch of this groundbreaking innovation — the world’s first chip scale atomic clock -- including the white paper, product website, application brief, email blast and email landing page.
Want to know what’s hard? Try launching a financial services startup in the middle of the Great Recession. See how I helped my client establish a clear compelling presence through web copy, thought leadership and direct email marketing.
I helped one of the world’s best SEO agencies improve its own key web performance metrics, including the amount of time visitors spent browsing the site, the number of pages visited, the number of PDF downloads and the number of visitors converted to buyers.
Spy agencies don’t match people’s perception of companies looking to market products to customers. That’s a serious sales barrier, even if your products -- secret codes and information security assessments -- are the acknowledged leaders in the space.
