Translate Innovation Into Sales
“What Randy really does is take really complex ideas and boil them down into plain English so people can understand. … He does this better than anybody.” This is the CEO of a Web 2.0 startup introducing me to his team — just before we start building their elevator pitch.
My clients trust me to communicate the value of their most precious intellectual property to their most important audiences. They trust me to say what they do better than they can. As a result my clients are able to:
Simply put: no one is better at translating what a particular innovation means in terms of a target customer's research, engineering, business or investment agenda.
Got a powerful innovative idea? Then let’s talk about how to engage your target buyers! To hear what another greatwriting client says. just click on this player:
My clients trust me to communicate the value of their most precious intellectual property to their most important audiences. They trust me to say what they do better than they can. As a result my clients are able to:
- Sell more
- Sell faster
- Reduce cost of sales
- Sell at higher prices
Simply put: no one is better at translating what a particular innovation means in terms of a target customer's research, engineering, business or investment agenda.
Here’s my offer:
I'd like to hear from companies uncertain about the power of their messages to drive sales. My brainstorming sessions and copy reviews are always free, yet produce significant points of leverage across multiple marketing venues. I also seek partnerships with design firms and other marketing resources looking to inject great writing into their own sales message.Got a powerful innovative idea? Then let’s talk about how to engage your target buyers! To hear what another greatwriting client says. just click on this player:
About Me
My passion is writing about complex systems, products and services in ways that audiences find clear and compelling.Hello, my name is Randy Cronk. As a freelance marketing writer, my client list ranges from startups to large multinationals, both in the U.S. and Europe. Technologies I’ve written about include computer hardware, digital typography, embedded computing, enterprise software, financial applications, IP TV, information security, open innovation, SEO, software as a service, telecom, timekeeping (sync), virtualization, Web 2.0 and biotech. Verticals include aerospace, defense, financial, electric utilities, healthcare, legal and retail.
Based in downtown Boston, I have been a full-time technology and business writer for over 20 years with more than 240 past and current clients. I have an MBA from Clark University and am a member of the MIT Enterprise Forum of Cambridge.
Before going freelance, I was a vice president at Regis McKenna where I managed accounts that included Dow Jones News Retrieval, Prodigy, QNX Systems, and Digital Equipment Corporation. Prior to Regis McKenna, I was a vice president at Hill and Knowlton where my accounts included both Digital and United Airlines. Among other projects for United, I managed analyst and media relations in support of the Apollo Reservations spinoff. As leader of the Digital PR account team, I orchestrated the X Windows launch in partnership with the MIT Multimedia Lab.