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Mobile Solutions Brochure | |
"The copy conveys relatively complicated information in a clear concise manner while still maintaining a 'human' voice. This is technical writing at its best." --Monotype Imaging
The ecosystem of mobile telephony is complex and worldwide — consisting of application developers, chip makers, phone manufacturers, carriers, and content producers, among others. As fierce competition drives down prices, companies look for solutions that can help them simultaneously achieve two goals in apparent opposition to each other: 1) massive economies of scale; and 2) high degrees of differentiation to satisfy highly-targeted regional and demographic segments. Embedded text technology is just such a solution. The problem is how to tell that story in a brochure that will reach many different audiences with very different technical and business backgrounds.
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