NSA Campaign
One of my most interesting and challenging writing assignments was helping the National Security Agency pitch itself as "the company to call" if you're an IT manager looking for a security consultant. It was challenging for two reasons. First, few people think of the NSA in this way -- so the piece must convey credibility. It does this mainly by describing the INFOSEC assessment process -- with sufficient detail to be both logical and plausible but without becoming tedious.
The second challenge is to convince skeptics of the need for urgency -- hence, the interleaving of authoritative third-party quotes and a dynamic (but not over-the-top) writing style.
I wrote the brochure as an NSA sub-contractor, working for Government Communications Group, a Lexington, Massachusetts-based consultancy that held the direct NSA contract for this project.
Download the INFOSEC brochure >>
The second challenge is to convince skeptics of the need for urgency -- hence, the interleaving of authoritative third-party quotes and a dynamic (but not over-the-top) writing style.
I wrote the brochure as an NSA sub-contractor, working for Government Communications Group, a Lexington, Massachusetts-based consultancy that held the direct NSA contract for this project.
Download the INFOSEC brochure >>
A similar effort involved writing a brochure to sell Department of Defense personnel and contractors on the NSA's new web-based cryptographic Key Management Infrastructure (KMI). The goal was to convince thousands of NSA customers to adopt "the new way" -- a common challenge for IT vendors and organizations everywhere.
