Information Week reports that almost three-quarters of professional IT buyers read white papers to help guide purchase decisions. White papers enable organizations to educate target audiences and, in the process, define the criteria by which solutions in the market are judged a success. White papers demonstrate thought leadership that allows companies to attach a premium to their products or services. Use white papers as sales tools to convey complex messages to a broad audience. They are effective as website downloads, seminar handouts, and lead fulfillment. A single white paper can usually be "sliced and diced" into alternate versions and formats for different audiences. To see samples of white papers written for clients, please scroll down. To download a PDF version, click on an image. See my Greatest Hits page for more white paper examples.