Writing that Sells Technology  
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Articles

 

         

                       

           Client:

           Task:

Lodestar
Convey the business benefits of integrated financials in the electric power industry and capture Lodestar's key value proposition.

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Client:

Task:

Precise Software

Present the topic of databae performance optimization

in a way that will appeal to higher-level decision makers.

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Client:

Task:

Analog Devices

Demonstrate the relevancy of analog technology to a market increasingly focused on digital.

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    Client:

    Task:

1stWorks
Create a platform branding (client-centric conferencing) as a strategy to counter larger players like Adobe and Microsoft.

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Client:

Task:

Symmetricom

Educate cable operators on why timing matters in next generration network technology deployments.

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Client:

Task:

American Superconductor

Sell the possibilities of an entirely new technology -- a classic high-tech

marketing problem.

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    Client:

    Task:

MFIC Corporation. 
Demonstrate a mechanical technology replacement for conventional approaches to chemical discovery.

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Client:

Task:

MITI Prospecting Solutions

Define the criteria for product selection in a two-part series.  First, explain the role the product category plays in the customer's organization.

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Client:

Task:

MITI Prospecting Solutions

Define the criteria for product selection in a two-part series.  In the second part, show how different products meet different needs.

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