Brochures like this are your opportunity to construct your message any way you want. You can be as promotional as you want and still provide all the factual details needed to achieve technical credibility. But how do you make highly promotional copy also highly credible?

Start with a fundamental understanding of the subject -- in this case, the role of atomic clocks in space, defense, and avionics. Then extract topics the audience cares about -- like the demanding physical requirements of the target applications and the need to work within a flexible procurement process. Understanding audience requirements, not just your own capabilities, is key to making technical audiences accept promotional product claims