"Randy … your copy makes everything else fall into place."

--Strategic Communications Manager

   Sprint Converged Network Solutions Group

With 250% annual growth, Converged Network Solutions is Sprint's fastest growing business unit.  It builds and manages mobility solutions that integrate cellular, Wi-Fi, paging, wireless telemetry, and public safety spectrum requirements with voice and data services integration across fixed and mobile platforms.  My task was to write a website that conveys Sprint's convergence story to non-technical vertical industry audiences.

How the site sells convergent networking is itself a study in convergence -- of Flash animation, narration, and text.  To get the attention of senior decision makers, and to position itself as a cutting edge player, Sprint built a "virtual city tour." The city shows how convergence works in real applications with which sales prospects can easily identify.  As the project's copywriter, my job was to create a spoken and written narrative that allows visitors to tour the city -- getting on and off the tour as they wish -- and appreciate all the convergent "sights" along the way.

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